diff --git a/public/suite-traffic.html b/public/suite-traffic.html
index 410dbad..c0450d7 100644
--- a/public/suite-traffic.html
+++ b/public/suite-traffic.html
@@ -95,7 +95,7 @@
     <div class="table-wrap"><table><thead><tr><th>Size</th><th>Sends to</th><th>Bought</th><th>Served</th><th>Left</th><th>Clicks</th><th>Status</th><th></th></tr></thead><tbody id="tfLive"></tbody></table></div>
   </div>
 
-  <p class="tf-note"><strong style="color:var(--text)">What this is, honestly:</strong> display advertising is <strong style="color:var(--text)">awareness volume</strong> — it puts your link in front of people browsing the network. It is not a lead list, and click rates on display inventory are low by nature. The conversations you have with people you know are still what actually builds a team; this runs quietly in the background while you do that. <br><br>All banners use approved team creative, so every ad on the network stays on-brand. Independent team resource · No income is guaranteed · Cryptocurrency involves risk.</p>
+  <p class="tf-note"><strong style="color:var(--text)">A note on "delivered":</strong> banner placements on this network have no hard stop — once a banner has served the impressions you bought it keeps rotating until it expires, at no further cost to your allowance. That extra is a bonus, not something you paid for. Hit Stop whenever you want it to end. <br><br><strong style="color:var(--text)">What this is, honestly:</strong> display advertising is <strong style="color:var(--text)">awareness volume</strong> — it puts your link in front of people browsing the network. It is not a lead list, and click rates on display inventory are low by nature. The conversations you have with people you know are still what actually builds a team; this runs quietly in the background while you do that. <br><br>All banners use approved team creative, so every ad on the network stays on-brand. Independent team resource · No income is guaranteed · Cryptocurrency involves risk.</p>
 </main>
 <script src="/suite-traffic.js"></script>
 <script src="/tool-video.js" data-video="/tv/suite-traffic-desk.mp4" data-secs="· 74 sec" data-title="Watch the Traffic Desk walkthrough" data-key="traffic" defer></script>
diff --git a/public/suite-traffic.js b/public/suite-traffic.js
index 9071647..ecef0f2 100644
--- a/public/suite-traffic.js
+++ b/public/suite-traffic.js
@@ -190,9 +190,19 @@
       if (rawRem == null) { servedShown = Number(served) || 0; left = null; }
       else if (c.kind === 'text') { left = Math.max(0, Math.min(rawRem, bought)); servedShown = bought - left; }
       else { servedShown = Math.max(0, Math.min(rawRem, bought)); left = bought - servedShown; }
+      // "running" with 0 left reads as broken. It is not: banners have no cap on
+      // this network — the counter runs past the purchase and the ad keeps
+      // serving until its expiry, so a fully-delivered banner is genuinely
+      // still going. Say that plainly, and keep Stop available so a member can
+      // actually end it rather than wonder why it never finishes.
+      var delivered = servedShown >= bought && bought > 0;
       var statusCell = c.stopped
         ? 'stopped <span style="opacity:.7">(' + Number(c.refunded || 0).toLocaleString() + ' returned)</span>'
-        : (l.live ? '<span style="color:var(--teal)">running</span>' : 'finished');
+        : !l.live ? 'finished'
+        : delivered
+          ? '<span style="color:var(--teal)">delivered</span>' +
+            '<br><span style="font-size:11.5px;color:var(--muted)">still serving as a bonus — Stop to end it</span>'
+          : '<span style="color:var(--teal)">running</span>';
       var label = c.kind === 'text'
         ? '<b>Text</b><br><span style="font-size:12px">' + esc(c.subject || '') + '</span>'
         : '<b>' + c.size + '</b>';