diff --git a/suite-pages.js b/suite-pages.js
index f34734d..3fdd9d5 100644
--- a/suite-pages.js
+++ b/suite-pages.js
@@ -46,19 +46,31 @@ function buildPrompt(input) {
   );
 }
 
+// Locate each label wherever it appears and slice between them. Deliberately
+// forgiving: the colon is optional (models drop it — "STORY" alone broke the
+// first build), markdown emphasis is tolerated, order is taken from the text.
 function parseSections(raw) {
   const out = { headline: '', subhead: '', story: [], bullets: [], closing: '' };
   const text = String(raw || '').replace(/\r/g, '');
-  const grab = function (label, next) {
-    const re = new RegExp(label + ':\\s*([\\s\\S]*?)(?=\\n(?:' + next + '):|$)', 'i');
-    const m = text.match(re);
-    return m ? m[1].trim() : '';
-  };
-  out.headline = grab('HEADLINE', 'SUBHEAD|STORY|BULLETS|CLOSING').split('\n')[0].trim().slice(0, 90);
-  out.subhead = grab('SUBHEAD', 'STORY|BULLETS|CLOSING').split('\n')[0].trim().slice(0, 200);
-  out.story = grab('STORY', 'BULLETS|CLOSING').split(/\n{2,}/).map(function (p) { return p.replace(/\s+/g, ' ').trim(); }).filter(Boolean).slice(0, 4);
-  out.bullets = grab('BULLETS', 'CLOSING').split('\n').map(function (b) { return b.replace(/^[-•*]\s*/, '').trim(); }).filter(Boolean).slice(0, 4);
-  out.closing = grab('CLOSING', 'ZZZZ').replace(/\s+/g, ' ').trim().slice(0, 400);
+  const LABELS = ['HEADLINE', 'SUBHEAD', 'STORY', 'BULLETS', 'CLOSING'];
+  const found = [];
+  LABELS.forEach(function (L) {
+    const m = text.match(new RegExp('(?:^|\\n)[ \\t]*[*#>\\s]*' + L + '[ \\t]*[*#]*[ \\t]*:?[ \\t]*[*#]*[ \\t]*', 'i'));
+    if (m) found.push({ label: L, at: m.index, from: m.index + m[0].length });
+  });
+  if (!found.length) return out;
+  found.sort(function (a, b) { return a.at - b.at; });
+  const seg = {};
+  found.forEach(function (f, i) {
+    const end = i + 1 < found.length ? found[i + 1].at : text.length;
+    // strip any leftover markdown emphasis the label pattern didn't absorb
+    seg[f.label] = text.slice(f.from, end).replace(/^[*#\s]+/, '').replace(/[*#\s]+$/, '').trim();
+  });
+  out.headline = (seg.HEADLINE || '').split('\n')[0].replace(/^["“]|["”]$/g, '').trim().slice(0, 90);
+  out.subhead = (seg.SUBHEAD || '').split('\n')[0].trim().slice(0, 200);
+  out.story = (seg.STORY || '').split(/\n{2,}/).map(function (p) { return p.replace(/\s+/g, ' ').trim(); }).filter(Boolean).slice(0, 4);
+  out.bullets = (seg.BULLETS || '').split('\n').map(function (b) { return b.replace(/^[-•*]\s*/, '').trim(); }).filter(Boolean).slice(0, 4);
+  out.closing = (seg.CLOSING || '').replace(/\s+/g, ' ').trim().slice(0, 400);
   return out;
 }