Marty asked why they start muted. Browsers only permit autoplay when a video
is muted, so "expand and play" necessarily meant "expand and play silently" —
and for these that is the wrong trade, because the narration IS the training.
A member's first visit was showing them a silent walkthrough.
So the panel now opens paused with the play button showing. Pressing it is a
user gesture, which means it plays with sound, every time. preload stays
'none' until the panel opens, then goes to 'metadata' so an open panel shows
a real first frame instead of a black rectangle.
Each bar now also carries its runtime ("· 71 sec"), so nobody has to guess
whether they are committing to one minute or ten.
Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
Twelve narrated walkthroughs, one per Suite tool, in Marty's cloned voice.
No screen recording involved: Playwright drives and records the real UI,
ElevenLabs narrates, ffmpeg muxes. Pipeline lives outside this repo at
../video-pipeline.
Placement (Marty's call): TOP of each tool page but COLLAPSED — a one-line
"Watch the walkthrough" bar that auto-opens on a member's first visit to that
specific tool and stays shut after. A video in a separate library never gets
watched; an embedded player pushes the tool below the fold on mobile for every
returning member. First-visit autoplay is muted, so it is never a surprise
noise, and every localStorage access is guarded because it throws outright in
private windows.
Served from the data volume via /tv/<slug>.mp4, NOT from public/. That
directory is already 199MB and another 33MB of MP4 would ride along on every
deploy forever; this way a video can also be re-cut and dropped in without a
rebuild. The route implements HTTP range requests — without them the scrub bar
renders but cannot seek, which looks broken in a way people rarely report.
Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
Marty's read was right — the upper tiers felt flat, and the reason is that
they scaled QUANTITY, not KIND. L1->L2 was a category change (you couldn't
write, now you can). Everything above L4 was a multiplier on a capability
already owned at L2: sound more like you, measure it, more pages, five at
once. Meanwhile the price doubles each rung — Corona costs ~17x Culmen. No
batch button is worth 17x a voice profile.
The fix is a change of axis. Every tool from L1 to L8 was a "me" tool, but
past the first levels this business isn't about you: get two, help your two,
teach them to teach. So the top now operates on the ORGANISATION.
L7 Team Grants — hand Suite capacity down to anyone in your own org.
Deliberately from a separate pool that the level grants, NOT out of the
leader's own allowance: making someone choose between equipping their team
and using their own tools means nobody ever grants anything. Recipients are
verified in-org against the contract. Grants can lift a tool the recipient's
level hasn't unlocked — that's the point, not a loophole. Being helped is
made visible to the recipient, since half the value is knowing an upline
backed you.
L8 Network Intelligence — every team ad pooled and anonymised: which angles,
headlines, creative and formats actually earn their impressions. No member
alone has enough traffic to learn anything from display; together they do.
It can't be bought, and it compounds monthly with no further work. Holds two
lines: nothing identifies anyone, and nothing under 2,000 impressions gets a
reported rate — under-evidenced rows are counted and disclosed rather than
silently dropped. The written readout is hand-authored, not generated:
these are conclusions about money, and a model paraphrasing a table is
exactly where an invented number slips in.
Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
martbost