Text placements out-perform banners on this network — 357 text ads average
~171 clicks each against ~150 for banners, on far less inventory — so
members can now run them too.
The format is measured, not guessed. Across 60 live text ads: Subject caps
at 20 characters and Body is ALWAYS exactly three <br>-joined lines of at
most 24 characters. Every ad in the sample obeyed it.
Emoji: the NAS columns are latin1, but so is the connection, so UTF-8 bytes
pass through and render — which is how the existing emoji ads got there. The
bridge's clean() would have deleted every emoji via iconv //TRANSLIT//IGNORE,
so text copy now uses clean_ad_text(), which preserves them and strips angle
brackets instead. The bridge builds the <br> separators itself from a lines[]
array, so a member can never inject markup.
The engine writes plain text to a tight budget and we apply emoji ourselves:
models cannot count characters, least of all with emoji, so decoration is
arithmetic we control. It also lets the emoji rotate independently of the
copy. The palette carries no money emoji — the network is full of them, but
implying earnings outranks matching the neighbours.
Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
martbost